Advertising and marketing may not be art, however it’s definitely artistic. And yes it depends on essentially the most competent fine artists to help keep its art at the top level. Artists like London’s Don’t Panic, Rama Allen, and Annie Leibovitz among others.
Adweek’s Creative 100 featured 10 visual artists whose work have a great impact on the way advertising is today. Whatever the goal is – to build brands or to contribute to ad campaigns, these masters of visual art built something unforgettable from photography, short video, virtual reality, and even machine building.
Among the top 10 that Adweek has presented, I am most interested in Chris Milk’s work. He makes use of virtual reality to help people get to experience various scenarios. The most notable among Milk’s creation is the an interactive music video clip for Arcade Fire. It has won the Cannes Cyber Lions Grand Prix and Grand Clio – “The Wilderness Downtown”. Since its release in 2010, Milk has created “Hello, Again”. Lately, his company Vrse.works designed a mobile software app and developed a VR film together with the United Nations. The film shows the story of a Liberian ebola survivor.
Milk began his career in music videos and traditional filmmaking before becoming a pioneer in immersive art. A natural storyteller, Milk helped push virtual reality technology into popular use by working with Webby-Winning media brands, like The New York Times, VICE Media and Saturday Night Live, to explore new ways to convey a message, express an idea, and share an experience—all with you at the center as an active participant. — WebbyAwards
Milk has centered on making use of cross-media innovative developments to improve emotive human storytelling, revealing the attractiveness that link us all. His projects take the extremely personal, emotive strength of music and make use of breakthrough technologies to make a visual encounter that’s connected to global awareness while still becoming independently purposeful and shifting for each participant.