The Art of Choosing Paper for your Print Media

Reviews for a 11×17 printer is not enough to come up with the perfect printed result. Any illustrator, artist, or any other individuals wanting to have that perfect print must also consider the right paper. Selecting the right paper for your printed media could become complicated. Paper says about the purpose of the product, its impression and quality. Hence, it’s an essential part of the whole experience of your concluding product. Best of all, prior to making your project or design, is to begin pondering about the paper choice, not only to acquire the right emotion but also to avoid printing problems and expenses. You could then enhance the production and design in keeping with your paper choice.

What should you keep in mind when choosing paper for your print media production? To select between the quality and function of a paper isn’t easy. From time to time you’ll locate a paper that you’d want to use, however eventually you find out that choosing the paper would mean a significant increase in your production cost. This is a common problem when you work with a larger manufacturing and require plenty of paper, therefore the expense will heighten rapidly. Nonetheless even minor projects can have crisis with cost, particularly if you pick out unfamiliar inks or techniques. Thus opting for a paper that’s low-priced, however still suitable for your creation, could be tricky. It’s then suggested that at the start of your project, take time to think these a few concerns:

  • What will your final product be? Will it be a book, poster, pamphlet, flyer, business card, brochure, catalog, or artistic stamps?
  • How is its durability? How long will your creation last? For instance, a book will be read for years so should smartly be designed for a lengthier durability compared to a flyer that would probably only last for a day.
  • What feeling or emotion would you like your product to communicate to your audience? Fancy? Shoddy? Solid? Traditional
  • What kind of printing will the paper hold? Texts? Photographs or images? Illustrations?

After you’ve resolved these concerns, study the different factors that can be vital for your paper choice such as opacity and brightness of the paper, its thickness and weight, or will it be coated or uncoated to have that smooth, rough, silky, or matte feel.